What is SEO:
SEO stands for “Search Engine Optimization” and is the way websites are ranked in search engines like Google.
SEO targets different kinds of search. For example video search, image search, academic search, news search, and industry-specific vertical search engines.
As a marketing strategy, SEO considers how search engines work and how a computer programmed algorithms dictates search engine ranking, what people search for, the actual search terms are called keywords,
When Optimizing a website, it can involve editing, adding of content & edits to HTML all of which increases its relevance to keywords. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.
What is Social Media:
Social media marketing is a marketing method that uses social media platforms.
Social media marketing is becoming more popular for both practitioners and researchers. Most platforms have built-in data analytics, which allows companies to track progress and engagement in ad campaigns.