Journal 16: Will Boohoo buying Debenhams workout?
Last Monday’s announcement that fashion website Boohoo had bought the Debenhams for the price of £55m. I would like to examine what exactly is it buying and why is it buying it?
Journal 15: A Cool Way To Tell A Story On Twitter
Today I wanted to talk to you about a cool way to tell a story inside Twitter using Twitter threads.
Do you remember back in the days when you had “Dungeons and Dragons” books where you would be give the intro of a story and then given an option to take one of 2 ways
Journal 14: Did Reddit just run a Super Bowl ad?
Yesterday was Super Bowl Sunday and Reddit ran a Super Bowl 2021 ad No, you heard right that wasn’t a glitch for some Super Bowl LV viewers, mainly in nine of the top 10 US metros a Reddit commercial did pop up on the screen.
Journal 13: What Is Competitive Strategy
Today I would like to talk about strategy and specially what is strategy and how you should be using strategic planning in your marketing to help improve your strategy and strategic thinking. I will touch on a framework that may help you understand this better.