Journal 20: The Death of Bounce Rate
Today I want to talk to you about a day some will say was a bad day and some will say was a long time coming. The death of bounce rate. Let me explain.
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Journal 19: Remembering Music Mag Ads From The 90s
Today I wanted to do a less serious journal entry. One about nostalgia and music. There were two things growing up that I loved music and marketing and there were times they collided.
Journal 18: How to Start Any Project
Today I would like to talk to you about what you should do if you are thinking of start a new project, but don’t know how to start.
Journal 17: How Flexible is Brand Image
Today I want to talk to you about Brand image & how flexible it truly is, if you believe most marketers its not very flexible at all but they are wrong brand image is very flexible.
Journal 16: Will Boohoo buying Debenhams workout?
Last Monday’s announcement that fashion website Boohoo had bought the Debenhams for the price of £55m. I would like to examine what exactly is it buying and why is it buying it?
Journal 15: A Cool Way To Tell A Story On Twitter
Today I wanted to talk to you about a cool way to tell a story inside Twitter using Twitter threads.
Do you remember back in the days when you had “Dungeons and Dragons” books where you would be give the intro of a story and then given an option to take one of 2 ways