The Marketing Journal

The Marketing Journal is a series of Insight & Marketing posts to help guide you through mordan digital marketing & its techniques witch are ever changing.

This Includes tips around marketing & Jack D Thomson Journal entries where he shares new insights and news.

(Think of it like a end of an episode of “Run’s House”)

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Journal 17: How Flexible is Brand Image

My Journal, Read, ResearchBy JD Thomson February 17, 2021

Today I want to talk to you about Brand image & how flexible it truly is, if you believe most marketers its not very flexible at all but they are wrong brand image is very flexible.

Journal 16: Will Boohoo buying Debenhams workout?

Industy Research, Marketing Journal, My Journal, Read, Research, StrategyBy JD Thomson February 16, 2021

Last Monday’s announcement that fashion website Boohoo had bought the Debenhams for the price of £55m. I would like to examine what exactly is it buying and why is it buying it?

Journal 15: A Cool Way To Tell A Story On Twitter

Content Creation, Getting Started, Marketing Journal, My Journal, ReadBy JD Thomson February 15, 2021

Today I wanted to talk to you about a cool way to tell a story inside Twitter using Twitter threads.

Do you remember back in the days when you had “Dungeons and Dragons” books where you would be give the intro of a story and then given an option to take one of 2 ways

Journal 14: Did Reddit just run a Super Bowl ad?

Industy Research, Marketing Journal, My Journal, ReadBy JD Thomson February 8, 2021

Yesterday was Super Bowl Sunday and Reddit ran a Super Bowl 2021 ad No, you heard right that wasn’t a glitch for some Super Bowl LV viewers, mainly in nine of the top 10 US metros a Reddit commercial did pop up on the screen.

Journal 13: What Is Competitive Strategy

Getting Started, Marketing Journal, My Journal, Read, StrategyBy JD Thomson January 28, 2021

Today I would like to talk about strategy and specially what is strategy and how you should be using strategic planning in your marketing to help improve your strategy and strategic thinking. I will touch on a framework that may help you understand this better.

Journal 12: How Do Ads Persuade You To Do Something

Getting Started, Marketing Journal, My Journal, Read, ResearchBy JD Thomson January 27, 2021

Today I would like to talk to you about how ads persuade you to do something, to take action. Giving you a better understanding of how are brains process persuasion of a message.

Every Day you’re bombarded with ads, salespeople or friends trying to persuade you to do something, like watch a new show on Netflix or try out some new product.