Hershesons is a hair salon and beauty brand that sells hair care products. They had a store that was on magneto and were having issues implementing marketing tactics, they realised they needed a better D2C store. When they come to us their goal was to grow their online presence by turning their existing website traffic into online customers, increase conversion rate, order frequency and AOV on their D2C store.
After examining the store and the conversion funnel, we developed a two phrase approach.
In Phase 1: We moved them from Megento to Shopify with a new theme design and we started at the bottom of the funnel and optimised checkout (on mobile and desktop) to have upsells, trust signals and technical improvements for a clean checkout.
In Phase 2: We laid out a three tiered funnel that would remove any point of friction a potential customer would have with new landing page sections that handled price objections and risk reverse.
Increase in Conversion Rate
Increase in Add to cart
Repeat Purchase Rate