Role: Chief Marketing Officer
CMO is responsible for all marketing activities in an organisation. The CMO manages all marketing departments including brand management, marketing communications (online & offline), advertising, promotions, PR, market research, sales management, product development, distribution channel management, pricing, and customer service.
The CMO’s primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organisation.
The everyday tasks are often categorically different from one another, due to the fluid nature of the CMO’s role.
● Analytical: such as tracking/analysing data and market research.
● Creative: such as Branding, Product Visuals, designing advertising and Campaign material.
● Planning: such as campaign strategies, marketing expansion, coordinate marketing budgets, marketing operations and marketing department organisational structure.
● Interpersonal: such as forming strategic marketing partnerships, highly efficient team of marketing professionals and coordinating many different styles of thinking in the team.
The CMO must quickly react to changing circumstances in the firm and must shape the company’s understanding of a particular product, sales strategy, or marketing idea.
Some products will come from different departments with their own lead, so the CMO must be a nexus of information and have excellent communication and involvement in other departments.
The CMO is a member of the Chief Officers of the organisation and reports to the Chief Executive Officer. Any other senior marketing managers responsible for various parts of the marketing strategy must report directly to the CMO.
What I Worked on For B.A.E:
[✓] – Website Design & Maintenance
[✓] – SEO & Social Media
[✓] – Branding &
[✓] – Email Marketing
[✓] – CMO Responsibilities & Categories