We took a start up from an idea to a top selling brand in the blockchain NFT space increasing revenue by 70% year on year
Our founder come to the team with a project he loved in an up and coming niche in the blockchain space he had met the owners and had set up a meeting with them for us to discuss how we could help, They were a brand-new startup in the blockchain space (specifically the NFT niche) and needed help set up the marketing foundations and a rock solid marketing strategy. We helped develop their message, set up their marketing department and launch their startup.
The First meeting:
We come in and seat down with the owner and CEO to discuss how JD Thomson could help. We discussed in detail what the issue’s they had and how we could help with launch their startup.
They were a brand-new startup in the blockchain space (specifically the NFT niche) and needed help set up the marketing foundations and a rock solid marketing strategy. With this in mind the team had to start from stretch building a new brand from the ground up, that related to the Crypto community and the NFT niche.
We proposed that our founder and lead consultant Jd Thomson would come on bored as their CMO (Chief Marketing Officer). Being responsible for all marketing activities in an organisation. This gave JD the ability develop the message and to manage all marketing departments including brand management, marketing communications (online & offline), advertising, promotions, PR & market research.
With JD as CMO & are highly efficient team of marketing professionals that have many different styles of thinking we had been given a clear direction & started by building the marketing strategy and setting up all the relevant channels including an amazing looking website, branded social accounts, Email marketing systems & tracking & collecting of data in accordions with the EU’s GDPR.
We then looked at brand assets like Product Video/Visuals, content that ranks for their keywords, designing advertising and Campaign material to help distribute the brands message in the best possible way. Next was to start forming strategic marketing partnerships with other crypto brands such as communities & companies in the space.
This included Metamask, Trustwallet, Ethereum, Coin-desk and some of the most popular crypto communities in the space.
We took a start up from an idea with some funding to a top selling brand in the blockchain NFT space increasing revenue by 70% year on year.