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SEO stands for “Search Engine Optimization” and is the way websites are ranked in search engines like Google.

SEO targets different kinds of search. For example video search, image search, academic search, news search, and industry-specific vertical search engines.

What Is SEO

As a marketing strategy, SEO considers how search engines work and how a computer programmed algorithms dictates search engine ranking, what people search for, the actual search terms are called keywords,

When Optimizing a website, it can involve editing, adding of content & edits to HTML all of which increases its relevance to keywords. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.

PROCESS

  • 1. Discussion

  • 2. Planning

  • 3. Design & Build

  • 4. Start Content Strategy

  • 5. Report & Monitor

  • 6. Optimizing

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