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What Is SEO

As a marketing strategy, SEO considers how search engines work and how a computer programmed algorithms dictates search engine ranking, what people search for, the actual search terms are called keywords,

When Optimizing a website for Search Engines, it can involve two areas the first is On-page. This is editing, adding content & edits to HTML all of which increases its relevance to keywords. The second is Off-page, this involves promoting a site to increase the number of backlinks, or inbound links.

Benefits

  • Improve Your Visibility on Search Engines 
  • Show Up For Keywords Actually Being Searched
  • Appear when You search your Area
  • Increase & Improve Organic Traffic

What Is CRO

Conversion Rate Optimization is the raising of your conversion rate by compelling visitors to your site to take specific actions like buying a product, downloading a PDF, or subscribing to a newsletter. We do this by analysing the way users use the website and the data that comes from that, we then use it to make them buy more.

CRO is often used to make small, incremental improvements, its broader purpose is to optimize your entire marketing process

(to make everything work smoothly 🙂 ).

Benefits

  • Improve Your Conversion Rate
  • Run Tests On Parts Of Your Site
  • Track Your Visitors & Understand Them Better
  • Increase & Improve Leads by using Great UI & other tactics

THE PROCESS

  • 1. Discussion

  • 2. Planning

  • 3. Design & Build

  • 4. Start the Strategy

  • 5. Report & Monitor

  • 6. Optimizing

SEO Service

What's included

Big & Bold

Quarterly SEO Audit

Monthly Website SEO Audit

Written content creation

Backlink Digital PR service

Monthly SEO Position tracking

Monthly SEO Keyword Research

Quarterly SEO Simple Report

CRO Service

What's included

Test Don’t Guess

Quarterly Conversion Audit

Monthly Website Traffic Audit

A/B Testing Campaigns

Tracking Installation on your website

Monthly Review of Visitor Recordings

Research, Plan & Run Tests

Quarterly Simple Report with Recommendations

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ORGANIC SEO Service FAQ

How long does it take to rank?

Rankings are dependant on keyword difficulty, Keyword difficulty is a score based on 0 – 100 to determine a markets competiton. For example, the keyword “new york SEO” has a difficulty of 58 according to ahrefs (a popular SEO tool to measure KD). If your business is targeting a keyword with a score of 80, it will take longer to rank than a keyword that has a KD of 9. Your best option is to contact us to view our approach on ranking your keyword specifically.

Will you put me in a contract?

Once you contact us we will immediately conduct an audit of how well you’re performing on the organic search. Based on what our team see’s, there will be a scope of work laid out for your viewing that outlines the time and budget needed to rank for your keywords. Usually, we place our clients into agreenements as SEO is not a one month and done solution. The only time we don’t use contracts is when we’re doing a one time optimization for a given website.

Will you write the content?

Yes, if you don’t have existing website content for us to optimize we will do it for you. Our SEO strategy is also a content marketing strategy. Using a team of highly skilled writers we can create content that represents your brand and what it stands for. We specialize in writing articles that are 100 – 10,000 words long all in efforts to rank for a specific keyword. If you already have content, we then optimize your existing content to make sure it gets impressions in the search.

How does your pricing work?

Our pricing is based on the hours it takes to get the keyword placement. This ties back to understanding how keyword difficulty can affect SEO rankings. For a keyword such as “London Bakery”, we would charge more than for a smaller keyword such as “London Waterloo Bakery”. This is because going for keywords with more competition takes more time and much more production than a keyword with low difficulty.

Whats your approach for SEO?

Our approach varies depending on the type of business you are. But regardless of your business, we get the work done by focusing on creating high qaulity relevant content, updating your content regularly, creating click-worthy title tags and meta tags, using image alt tags, focusing on website speed, and having link worthy content. With these suggestions it is safe to say you’ll see positive movements regardless of the industry.

Do I pick the keywords?

When we launch an SEO campaign we always ask you what keywords you want to rank for. Once we have that set list of keywords, we can then determine other keywords that fit well with your brand authority. Targeting keywords all comes down to what the user is trying to accomplish after they make that search. We can also use tools to find keywords that are being searches the most in your local area or throughout the world.

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