Marketing Strategy Optimisation & Growth Experiments

Put it simply we take your strategy and we give it a makeover optimising your current tactics and sometimes putting new ones in. Then we run growth experiments to test your new strategy and then optimise it further.

 

You don’t have to worry if you have the right strategy in place or a big enough team to handle it. We take care of it for you from researching the numbers and coming up with the right strategy to implementing the right methods and improving on them.

 

We use a combination of data, experience, content, marketing tech, and rapid testing to deliver real-world tangible results.

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A high quality custom strategy, set up quickly.

We create an Omnichannel marketing strategy or fix your current one and implement it within 30 days.

After auditing your current situation we build a 90 day plan. In those 90 days we have objectives that will be delivered through three 30 day sprints.

During each sprint we’ll build on the work done in previous. Over our time together we’ll methodically build and optimise the perfect custom marketing strategy.

A strategy that is based on your specific situation. Weather that be a Strategy that guides your marketing team Or the driving force behind your marketing.

 

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360* Marketing Audit™️

We start by doing a marketing audit to understand your situation, objectives, priorities and audience. Depending on where you are our focus will shift.

We know that a business with an established marketing team requires something very different to a business taking its first steps into marketing.

We go deep analysing everything from your engagement to your funnels and copy, to understand how you have been marketing the brand so far and were we can improve it. We also analyse the environment you will be marketing in to map out your opportunities and threats.

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An Expert Road Map

We build an expert roadmap using the Thomson marketing formula. The Thomson marketing formula is how we put together the best winning strategies built out of our experience in marketing different brands knowing what works and when to action it.

This is based off what we find in our 360 marketing audit, market research and industry benchmarks.

Using the formula we create a readable actionable strategy document with why, how and when accompanied by straightforward campaign action plans.

We’ll put your target markets right at the centre with campaigns all focused on driving the numbers.

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THE CATALYST TEST

We know that strategy is only as good as the data behind it and we also know that when analysing data we have to test our assumptions.

This is why once we have created and implemented your new strategy we stress test it via CRO to see what more we can learn and then optimise it to maximise results.

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A True Done For You Service.

We set up the strategy and services for you, train your team on How to run the services and then optimise it to make it reach the maximum amount of people in your audience.

Once the strategy optimisation has been completed, we can continue running growth experiments to keep increasing conversions.

 

If you dont have a big enough team and would like us to run the services for you, we offer Add on services where our teams will operate and optimise the service as on-going services.

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Clear and transparent communication

Every two weeks we’ll get together to update you on progress and priorities any shifting requirements. And, each month we’ll do a deep dive into your data and analytics, showing the good, the bad and ugly. Out of that session will feed an action plan that sets priorities.
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THE PROCESS

Start
In Week 1

STEP 1: DISCOVERY CALL

The first step in working with us is a Discovery call. This allows us to find out more about your business, your brand, USPs, the problems you are facing and solutions you are looking for.
In Weeks 2 - 4

STEP 2: 360* MARKETING AUDIT™️

We start by requesting data and/or access to the relevant platforms to analyse the data to feed the audit. We then start the audit. A marketing audit is designed to understand your situation, objectives, priorities and audience.

We will also benchmark your brand’s performance, products and assets against others in your industry. Bring your brand inline with our success formula.

In Weeks 5 - 8

STEP 3: BUILD & IMPLEMENT STRATEGY

We build an expert roadmap that maps out your growth.

This will be in the form of a strategy doc with market research, messaging and campaign action plans focused on putting your target market right at the centre with Activities all focused on driving the numbers.

In Weeks 9 - 12

STEP 4: RUN CATALYST TEST

Jdthomson’s Catalyst test allows us to test and gain accurate data on our assumptions, notably around the scalability of the customer acquisition element of your future success and test the strategy.
The Catalyst test is a unique blend of CRO growth experiments and data analysis.
At the end of our Catalyst test, we present what we have learned and what we have optimised, in a presentation. which uses the live test results to help improve revenue and customer volume growth potential, ad spend required and customer lifetime value.

STEP 5: OPTIMISE & TRAINING

Throughout our Catalyst test, we will be collecting data and determining your brands performance levels. Both you and us will also be evaluating whether we are a good fit to work together for the long term.

We will train you and your team in how to run the different elements of the strategy and If we are a good fit, we can continue to help optimise your strategy running CRO growth experiments and analysing the data your strategy brings in.

After 90 Days

What People Say About Us

In Our Clients’ Words…

Our Pricing

Strategy & Traffic Optimisation

£5,780One Time
£5,780One Time
  • TimeFrame: 4 months


    Per month: £1,445 (for 4 months)


  • 360 Marketing Audit

  • Strategy Blueprint Doc

  • Website Enhancements

  • Funnel Optimization

  • Email Nurturing Flow Optimization

  • Martech Setup/Optimization

  • AOV & LTV Enhancements

  • Influencer Network Map & List

  • Content Plan

  • Content Ideas Doc

  • Outreach Plan

  • Ad Creative Research & Plan

  • 3 SEO Awareness Content Pieces

  • 3 Press Releases

  • Optimization of Retargeting Campaign

  • PPC/Social-Ads Campaign Optimization

    We will Set-Up/Optimization 2 ads platforms. We cover Adwords, Meta Ads, TikTok Ads and Pintrest Ads

  • Catalyst Test

  • Training

10% Off

Just Strategy

£3,060One Time
£3,060One Time
  • TimeFrame: 90 days/ 3 months


    Per month: £1,800 (for 3 months)


  • 360 Marketing Audit

  • Strategy Blueprint Doc

  • Website Enhancements

  • Funnel Optimization

  • Email Nurturing Flow Optimization

  • Martech Setup/Optimization

  • AOV & LTV Enhancements

  • Catalyst Test

  • Training

10% Off

Just Traffic

£3,060One Time
£3,060One Time
  • TimeFrame: 90 days/ 3 months


    Per month: £1,800 (for 3 months)


  • Influencer Network Map & List

  • Content Plan

  • Content Ideas Doc

  • Outreach Plan

  • Ad Creative Research & Plan

  • 3 SEO Awareness Content Pieces

  • 3 Press Releases

  • Optimization of Retargeting Campaign

  • PPC/Social-Ads Campaign Optimization

    We will Set-Up/Optimization 2 ads platforms. We cover Adwords, Meta Ads, TikTok Ads and Pintrest Ads

  • Catalyst Test

  • Training

10% Off

Conversion Optimisation

£1,530Monthly
£1,530Monthly
  • If you want help to optimize, grow and Expand the strategy after set up.

  • On-going Marketing Consulting

  • On-going Conversion Rate Optimization

  • On-going Ads Optimization

  • On-going Email Nurturing Optimization

  • Advanced SEO Support

  • In Depth Analytics Review Per Month

BOOK AN APPOINTMENT

Get a Free 30 minutes Application Call Now To See How We Can Help You

BOOK AN APPOINTMENT

Get a Free 30 minutes Application Call Now To See How We Can Help You

CONTACT

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