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THEORIES

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  2. Entries tagged with "THEORIES"

What is target market with 5 examples from Brands you love?

Editorial, Marketing Journal, Read, StrategyBy J.D.ThomsonJuly 27, 2021

  Hello Marketers   Today I want to talk about targeting specifically target market, one of the most important things in marketing, because without it, you’re just throwing money into the abyss. What you’re aiming for is a specific person—probably a person that’s already thinking about the problem that your product or service solves and…

Journal 21: Domino’s and the irresponsible offer:

Marketing Journal, Read, Sales Advice, Strategy, The Thomson MemosBy J.D.ThomsonMarch 1, 2021

Today I wanted to talk to you today about Irresistible Offers, how to create them fairly easily and easily the most famous is the dominos pizza offer.

Journal 17: How Flexible is Brand Image

Read, Research, The Thomson MemosBy J.D.ThomsonFebruary 17, 2021

Today I want to talk to you about Brand image & how flexible it truly is, if you believe most marketers its not very flexible at all but they are wrong brand image is very flexible.

Journal 16: Will Boohoo buying Debenhams workout?

CRO, Marketing Journal, Read, Research, Strategy, The Thomson MemosBy J.D.ThomsonFebruary 16, 2021

Last Monday’s announcement that fashion website Boohoo had bought the Debenhams for the price of £55m. I would like to examine what exactly is it buying and why is it buying it?

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