{"id":1429,"date":"2018-04-25T20:06:42","date_gmt":"2018-04-25T20:06:42","guid":{"rendered":"https:\/\/jdthomson.com\/?p=1429"},"modified":"2022-07-11T10:15:34","modified_gmt":"2022-07-11T10:15:34","slug":"4-early-trend-predictions-digital-marketing-2018","status":"publish","type":"post","link":"https:\/\/jdthomson.com\/4-early-trend-predictions-digital-marketing-2018\/","title":{"rendered":"4 Early Trend Predictions for Digital Marketing in 2018"},"content":{"rendered":"
The world of digital is continuously changing with quick advancements in technology year on year.<\/p>\n
With new business strategies and ways, consumers can interact with content on sites and apps.<\/p>\n
Sometimes more than physical staff,<\/p>\n
This shift can\u2019t be ignored.<\/strong><\/p>\n In this post, I would like to share some of my 2018 predictions ranging from voice search to micro-moments.<\/p>\n So here are some predictions for digital marketing trends in 2018.<\/p>\n <\/a><\/p>\n Voice search is already accounting for 20% of overall searches, SEOs are already making this a big part of there new game plan. With major technology companies like Amazon, Google and Apple investing in virtual assistants and the AI technology. As this advances, it will become a vital part of a user\u2019s journey.<\/p>\n With all this in mind, marketers need to improve their mobile-first strategies, to adapt to the voice-first marketplace. Voice search will impact the business of search marketing, and digital marketers should prepare for this evolution in search user interfaces.<\/p>\n <\/a><\/p>\n There\u2019s been an increase in influencer marketing on social media over the last few years.<\/p>\n This can be a very cost-effective way, for example, it can be roughly \u00a3750 per 100,000 followers, of reaching a highly engaged and relevant audience \u2013 if done correctly!<\/p>\n
\n1. Advancements in voice search<\/h3>\n
\n2. Rise in niche-influencer marketing<\/h3>\n
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