{"id":1487,"date":"2018-05-01T21:35:14","date_gmt":"2018-05-01T21:35:14","guid":{"rendered":"https:\/\/jdthomson.com\/?p=1487"},"modified":"2022-07-11T10:12:38","modified_gmt":"2022-07-11T10:12:38","slug":"5-copywriting-tips-creating-content","status":"publish","type":"post","link":"https:\/\/jdthomson.com\/5-copywriting-tips-creating-content\/","title":{"rendered":"5 Copywriting Tips to Creating Great Content"},"content":{"rendered":"

Hello Marketers<\/p>\n

Sometimes writing copy for your business can be hard and Today I wanted to share five copywriting tips that can help you write copy for your business online.<\/p>\n

“I have always believed that writing advertisements are the second most profitable form of writing. The first, of course, is ransom notes.”
\n– Phil Dusenberry<\/a><\/p><\/blockquote>\n

Did you know Ernest Hemingway<\/a>, F.<\/a> Scott Fitzgerald<\/a>, Salmon Rushdie<\/a> and Dorothy L. Sayers<\/a> began their careers as copywriters.<\/p>\n

They\u2019d learned while doing and they knew to delete unneeded words and how to use words to trigger emotion.<\/p>\n

“In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand thoughts, a thousand commercials.”
\n– Phil Dusenberry<\/a><\/p><\/blockquote>\n

Eight tips, tools and hacks from the professionals. We know that they will help bring a higher level to your blog’s content.<\/p>\n

 <\/p>\n

\n

1. Remove the word \u201cthat\u201d.<\/h3>\n

Avoid using \u2018THAT\u2019. It clutters your copy without adding value.<\/p>\n

You should try to delete “That” from most sentences without changing the meaning too much. Sometimes you have to change the verb-tense, but it will make the sentence better.<\/p>\n

Removing \u2018that\u2019 at every opportunity forces you to change the way you write.<\/p>\n

 <\/p>\n

\n

2. Speed up your writing by doing it in Bulk.<\/h3>\n

This next hack avoids\u00a0writer\u2019s block because of one simple rule:<\/p>\n

Use a timer to focus on writing for\u00a015-minute increments.<\/p>\n

During that block of time, When the timer goes off, you stop whatever your doing and takes a five-minute break.<\/p>\n

Focusing on tasks in bulk chunks of time propels you toward reaching your goals.<\/p>\n

    \n
  1. Get a timer.<\/li>\n
  2. Set it for 15 minutes.<\/li>\n
  3. Write Like Crazy.<\/li>\n
  4. When the timer goes off, STOP.<\/li>\n<\/ol>\n

     <\/p>\n

    \n

    3. Delete\u00a0your first paragraph.<\/h3>\n

    Most writers tend to warm up in their first paragraph.<\/p>\n

    While a slow warm-up might grease the wheels from the writer\u2019s standpoint, lack of inertia can make it less interesting. Then draw the reader into the narrative through the momentum.<\/p>\n

     <\/p>\n

    \n

    4. Make\u00a0your customer the protagonist.<\/h3>\n

    Try and make your reader the star of the story.<\/p>\n

    Everyone is the hero in their own story, and Your customer is no different.
    \nDon\u2019t write about \u201cthe product will x\u201d instead write.<\/p>\n

    \u2014 \u201cYou will x with the product\u201d.<\/p>\n

     <\/p>\n

    \n

    5. Every\u00a0article has one message.<\/h3>\n

    Every article has one message.<\/p>\n

    The One-Message Rule:<\/p>\n

    Most writers don’t follow the one message principle, which is why their posts may have low engagement.<\/p>\n

    Every article you write should have a clear message and at least one takeaway for the reader that helps them take action.<\/p>\n

     <\/p>\n

    \n

     <\/p>\n

    If you have any copywriting questions or if you have any other good copywriting tips please feel free to leave us a comment.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Sometimes writing copy for your business can be hard and Today I wanted to share five copywriting tips that can help you write copy for your business online.<\/p>\n","protected":false},"author":1,"featured_media":1488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"order-bump-settings":[],"_wpfnl_thankyou_order_overview":"on","_wpfnl_thankyou_order_details":"on","_wpfnl_thankyou_billing_details":"on","_wpfnl_thankyou_shipping_details":"on"},"categories":[55,274,91,214],"tags":[129,137,119,121,127,125,138,139],"_links":{"self":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/posts\/1487"}],"collection":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/comments?post=1487"}],"version-history":[{"count":0,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/posts\/1487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/media\/1488"}],"wp:attachment":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/media?parent=1487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/categories?post=1487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/tags?post=1487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}