{"id":1678,"date":"2018-08-05T20:00:48","date_gmt":"2018-08-05T20:00:48","guid":{"rendered":"https:\/\/jdthomson.com\/?p=1678"},"modified":"2022-07-11T10:11:29","modified_gmt":"2022-07-11T10:11:29","slug":"instagram-called-burbn","status":"publish","type":"post","link":"https:\/\/jdthomson.com\/instagram-called-burbn\/","title":{"rendered":"Instagram Was First Called “Burbn”"},"content":{"rendered":"

 <\/p>\n

Hello Marketers<\/p>\n

Fun fact Instagram didn’t start out as Instagram. It started out as \u2026 Burbn.<\/h2>\n

\"Burbn\"<\/a><\/p>\n

Kevin Systrom created Instagram,<\/a> but it was not always called Instagram. Kevin was a fan of Kentucky whiskeys. So when he created a location-based IOS app. one that was trying to follow the success of networking apps like Foursquare. He named it after the booze and called it \u201cBurbn\u201d. It took Systrom just a few months to build the platform Burbn which would allow users to check in at any location, Creates\u00a0plans for future check-ins, allows to earn points for hanging out, and post pictures of the meet-ups.<\/p>\n

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\n <\/p>\n

\"Burbn\"<\/a><\/p>\n

\n

So why the name change<\/h2>\n

So \u201cBurbn\u201d was not, terribly successful. The app had a way too complicated UX\/UI design, Systrom, however, kept tweaking the app. He paid attention to data and how people were using the app. He also brought on another guy that was a programmer, called Mike Krieger; the pair used analytics to determine how, exactly, their customers were using the Burbn platform. They found that people weren’t using Burbn’s check-in features, but they were the using the app’s photo-sharing features. They were posting and sharing photos like crazy.<\/p>\n

Systrom and Krieger focused on their photo-sharing infrastructure. Burbn would become Instagram a simple-photo-sharing app.<\/p>\n

If you have any cool stories about the start of one of your favourite social networks, please leave a comment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hello Marketers Fun fact Instagram didn\u2019t start out as Instagram. It started out as \u2026 Burbn. Kevin Systrom created Instagram, but it was not always called Instagram. <\/p>\n","protected":false},"author":1,"featured_media":1685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"order-bump-settings":[],"_wpfnl_thankyou_order_overview":"on","_wpfnl_thankyou_order_details":"on","_wpfnl_thankyou_billing_details":"on","_wpfnl_thankyou_shipping_details":"on"},"categories":[224,274,214],"tags":[129,123,137,119,127,158],"_links":{"self":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/posts\/1678"}],"collection":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/comments?post=1678"}],"version-history":[{"count":0,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/posts\/1678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/media\/1685"}],"wp:attachment":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/media?parent=1678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/categories?post=1678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/tags?post=1678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}