{"id":19439,"date":"2021-01-28T11:27:34","date_gmt":"2021-01-28T11:27:34","guid":{"rendered":"https:\/\/jdthomson.com\/?p=19439"},"modified":"2022-07-11T09:49:51","modified_gmt":"2022-07-11T09:49:51","slug":"journal-13-what-is-competitive-strategy","status":"publish","type":"post","link":"https:\/\/jdthomson.com\/journal-13-what-is-competitive-strategy\/","title":{"rendered":"Journal 13: What Is Competitive Strategy"},"content":{"rendered":"\r\n
Hello Everyone<\/p>\r\n\r\n\r\n\r\n\r\n
Today I would like to talk about strategy and specially what is strategy and how you should be using strategic planning in your marketing to help improve your strategy and strategic thinking. I will touch on a framework that may help you understand this better. <\/p>\r\n\r\n\r\n\r\n\r\n
The goal of strategic planning is to gain a sustainable edge over your competitors. It\u2019s all about competitive advantage. So strategy is what you plan to do to gain a sustainable or short term advantage over your competitors. Strategy is the way a company tries to differentiate itself from competitors using it relative to competitors corporate or marketing strengths.<\/p>\r\n\r\n\r\n\r\n\r\n
Differences in function and other strengths to better satisfy customers objectives and functions. When thinking about what is strategy, we should use strategy when we talk about how to make an organization stronger versus competitors. It’s about achieving and maintaining a position of relative superiority versus competitors.<\/p>\r\n\r\n\r\n\r\n\r\n
Good business strategy helps a company strengthen its positron relative to competitors, at an acceptable cost. But how can companies gain competitive advantage over their companions. There are a number of frameworks we can us to think about competitor advantage.<\/p>\r\n\r\n\r\n\r\n\r\n
One I would like to talk about today is by a well known strategist called Kenichi Ohmae in his book \u201cMind Of The Strategist\u201d. He talks about 4 ways companies can gain competitor advantage and I would like to talk about them.<\/p>\r\n\r\n\r\n\r\n\r\n
That’s all for today until next time this has been Jack Thomson<\/p>\r\n","protected":false},"excerpt":{"rendered":"
Today I would like to talk about strategy and specially what is strategy and how you should be using strategic planning in your marketing to help improve your strategy and strategic thinking. I will touch on a framework that may help you understand this better.<\/p>\n","protected":false},"author":1,"featured_media":19438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"order-bump-settings":[],"_wpfnl_thankyou_order_overview":"on","_wpfnl_thankyou_order_details":"on","_wpfnl_thankyou_billing_details":"on","_wpfnl_thankyou_shipping_details":"on"},"categories":[76,91,214,220,219],"tags":[119,248,127,247,250,249,251,120,150],"_links":{"self":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/posts\/19439"}],"collection":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/comments?post=19439"}],"version-history":[{"count":0,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/posts\/19439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/media\/19438"}],"wp:attachment":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/media?parent=19439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/categories?post=19439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/tags?post=19439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}