{"id":17176,"date":"2020-05-13T20:16:45","date_gmt":"2020-05-13T20:16:45","guid":{"rendered":"https:\/\/jdthomson.com\/?post_type=product&p=17176"},"modified":"2023-04-17T12:13:35","modified_gmt":"2023-04-17T12:13:35","slug":"360-marketing-audit","status":"publish","type":"product","link":"https:\/\/jdthomson.com\/products\/360-marketing-audit\/","title":{"rendered":"360 Marketing Audit"},"content":{"rendered":"
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The\u00a0marketing audit<\/strong>\u00a0is basically a structured analysis and review of your current marketing activities carried out through an\u00a0examination of your marketing strategies, tactics and objectives<\/strong>. The audit is also undertaken to highlight problem areas and identify opportunities with a view to recommending a plan of action to improve the overall marketing performance for your company.<\/p>\n

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The Audit consists of two key areas;\u00a0The External Audit & The Internal Audit.<\/b>\u00a0This normally should be undertaken, at the very least, on a bi-annual basis as part of your overall\u00a0business planning and objectives<\/strong>. The marketing audit also proves to be an extremely useful tool when contemplating market entry as it allows your management team to assess the attractiveness of the market in which it seeks to enter.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The\u00a0marketing audit<\/strong>\u00a0is basically a structured analysis and review of your current marketing activities carried out through an\u00a0examination of your marketing strategies, tactics and objectives<\/strong>.<\/p>\n","protected":false},"featured_media":17269,"comment_status":"open","ping_status":"closed","template":"","meta":{"order-bump-settings":[],"_wpfnl_thankyou_order_overview":"on","_wpfnl_thankyou_order_details":"on","_wpfnl_thankyou_billing_details":"on","_wpfnl_thankyou_shipping_details":"on"},"product_cat":[130],"product_tag":[],"_links":{"self":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/product\/17176"}],"collection":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/comments?post=17176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/media\/17269"}],"wp:attachment":[{"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/media?parent=17176"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/product_cat?post=17176"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/jdthomson.com\/wp-json\/wp\/v2\/product_tag?post=17176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}