Client Objective Bacardi recognized the importance of a direct-to-consumer (D2C) strategy for the future of commerce and created the new D2C brand Twistails to sell at-home cocktails. However, despite hiring several agencies to build the brand and store, Bacardi was not seeing the number of conversions they desired. Bacardi hired JDThomson to increase their conversion…
There are plenty of people who think they understand what product marketing is, but when you dig deeper into the topic, you realize there’s much more to it than just creating a brand and promoting it. In this blog, we’ll explain what product marketing is and why it’s important for any brand. We’ll also go…
Client Objective Hershesons, a hair salon and beauty brand, aimed to grow their online presence and turn their existing website traffic into customers. They sought to increase the conversion rate, order frequency, and average order value (AOV) on their D2C store. They approached JDThomson for assistance in implementing effective marketing tactics and improving their D2C…
Client Objective Bloom and Blossom, a wellness brand known for their body care products, aimed to improve their D2C store and increase their conversion rate, order frequency, and average order value (AOV). Despite their presence in major supermarkets, they recognized the need for a better D2C store experience. They approached JDThomson with the goal of…
