Editor | Loves Scientific Marketing | Hates Bad Marketing |

How We Increased Bacardi’s DTC Brand’s Conversion Rate by +45%

Client Objective Bacardi recognized the importance of a direct-to-consumer (D2C) strategy for the future of commerce and created the new D2C brand Twistails to sell at-home cocktails. However, despite hiring several agencies to build the brand and store, Bacardi was not seeing the number of conversions they desired. Bacardi hired JDThomson to increase their conversion…

Our Approach Increases Hershesons’ Conversion Rate by 200%

Client Objective Hershesons, a hair salon and beauty brand, aimed to grow their online presence and turn their existing website traffic into customers. They sought to increase the conversion rate, order frequency, and average order value (AOV) on their D2C store. They approached JDThomson for assistance in implementing effective marketing tactics and improving their D2C…